Dot-law Domain Gives Legal Industry Advantage in Brand Management

In the article, “Dot-law up for grabs, but efficacy doubted” published in the Daily Journal on August 14, 2014, Founder and Principal Attorney Jonathan Kramer discusses how his firm has acquired the premium domain names wireless.lawyer and wireless.lease, which have helped them bring in “type-in traffic.”

The article also highlights how the addition of dot-law domains will change the future for law firms worldwide. With the introduction of a dot-law domain being reserved specifically for the legal industry, some experts are questioning the value of this high-level domain. With dispute over whether or not it will help firms establish a greater internet presence, Kramer says, “People will be doing general searches when they don’t know what they’re looking for so they’ll type in words like ‘wireless’ and ‘lawyer,’ and our website will pop up.”